Marketing and processes need to go hand in hand. You can’t do one without the other.
Marketing will bring you the new business but if you are not equipped (processes) to handle it, you will just be wasting money.
And likewise if your processes are up to scratch but your marketing is not bringing you the business, the business will not be able to grow by processes alone.
What Do I Mean By Processes?
In short, when a potential new customer reaches out to your business, how you handle them (convert), is all a process to ensure they eventually become a customer.
If this is the first point of contact with your business, are you conveying the right message? Are you fighting to win them? Have you taken ownership of their problem?
In this day and age, we can’t sit back and be reactive to potential new customers. You need to be proactive and stand out from the competition.
In every type of business, to gain new customers, there will be a series of steps before they get to that coveted stage of becoming your customer. This is what is known as your sales funnel:
If you have a well oiled marketing machine pumping new leads into your business and a slick sales funnel process. To put it simply, you will grow exponentially!
One of the first things you should really analyse in your business is the actual steps in your funnel. If you know what steps potential new clients have to take, then you can start to improve each part of that process. Think of it as a bucket with holes.
If you would like to take the first step today to making improvements, contact me and arrange your free audit.