Your probably wondering why I have a random quote from a film in the late 80s.
It perfectly sums up my feelings to an expectation and approach I see people taking with websites.
If you build it (a website) they will come. This couldn’t be farther from the truth.
Having the nicest looking website counts for literally zilch, if no one sees it….
Just building a website is not going to open up some flood gate on the internet that is just waiting for you.
Over the years I have met many people who have spent ££££ on their website and then don’t regularly update it (it could be months or even years when they post content) and wonder why they are struggling to attract new business.
Content Is King
If you look at google (yes there are other search engines, but are they worth mentioning…ding who?) guidelines, they are quite open about what helps your rankings. Yes, there are thousands of varying factors, but if you always adhere to the white hat techniques, you will be on to a winner:
- Unique (engaging content) – if you have multiple websites – don’t reuse the content over them!
- Easy to navigate (user friendly – mobile responsive is a must in this day and age)
- On-page optimisation – if your page is about dental implants, does the meta title and description tags and H1 heading tag relate to this?
- Speed – if you have a slow website and an ever growing impatient consumer base (your website can’t lag)
- Social proof – saying your the best on your website is not as believable as review sites having actual real people saying the same…
For more information (night time reading): Webmaster Guidelines
Useful speed tools: GT Metrix, Pingdom, Google Page Speed